A Brand & People Protection Company
Launch. Grow. Protect.
Brand protection is people protection.
Of the 30,000 new products launched annually…28,500 will fail.
Per Harvard’s Business School, new products & services have an astounding 95% failure rate. Avoiding early product safety & quality mistakes can be the difference.
Beat the Odds.
One Trillion dollars in deaths, injuries, and property damage
Per the Consumer Product Safety Commission, the annual cost of unsafe consumer products. This does not account for the irreparable damage to the 1,000’s of brands involved in recalls.
Do your part.
Launch.
Develop a product assurance strategy to ensure your brand's new products meet the applicable safety regulations & your quality expectations.
Grow.
Solidify your brand’s position in the market. Confidently diversify your brand’s product lines & expand into new markets.
Protect.
Keep your brand & consumers safe by holding suppliers accountable with user review analysis & vendor surveillance.
See how your brand stacks up to competition
Data Science & GIS Solutions.
Leverage the immense amount of available data to identify industry & market trends
Additional Services
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RFI and RFP Assistance
Present testing laboratories strategically prepared request for information (RFI) & request for proposal (RFP), maximize testing efficiencies & minimizing costs.
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General Consultation
Receive direction regarding on a topic of your choice. Including regulation/standard interpretation & applicability, report review, & further analysis on pertinent testing questions.
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Product Claim Guidance
Distinguish your product with attractive & accurate claims. Meet the Federal Trade Commission claim substantiation requirements while realizing full product advertising potential.
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Labeling Guidance
Navigate the nuanced & complex labeling regulatory landscape. Have your product label questions answered regarding content, placement, & format.
Apparel to Lighting, we can help.
Testimonials
“Cora Consulting’s support is invaluable, providing prompt and detailed guidance on several our e-commerce product categories ranging from tableware to furniture.”
“We contacted Matt regarding a critical environmental project. He was a huge support in compiling research and creating a template to assist in our calculations.”
Our Weekly LinkedIn Infographic Series
Check out, “A Closer Look…” & “What’s the Point?” where we discuss critical safety & quality topics. The latest editions can be found below & all videos at the Cora Consulting YouTube channel.
“A Closer Look…” is where we take a quantitative look into critical safety & quality topics, reviewing:
Regulatory and Standards Updates
Incident/Injury & Root Cause Analysis
Consumer Use Patterns
Market Trends
"What's the Point?" explores that brand protection is people protection. We discuss an issue through the lens of public health, reviewing:
History as a public health concern
The intrinsic link between quality & safety
Current regulatory & voluntary standards
Important metrics from relevant studies